The partnership that shaped IRM365.
// problem
IM Properties was running a growing brokerage on tools that were never built for UAE real estate — listings, leasing workflow, and the customer-facing search lived in disconnected systems, and the reporting the business needed to make decisions was hard to pull together.
// solution
We worked closely with the IM Properties team to build the software the brokerage runs on: a customer-facing property search, internal leasing and CRM tooling, and the pipelines that keep inventory and listings in sync. Building alongside a real brokerage — rather than guessing from the outside — is what made the product genuinely fit the work.
// outcome
That tooling matured into IRM365, the real-estate platform VoxaSoft ships today. IM Properties is our longest-running relationship and a partner rather than a generic client — the deep-context, ship-and-stay way of working we now aim for with everyone.